Evolution of Coke & Pepsi logos
Something I’ve been thinking about a lot lately is “strength” (persistence) verses “weakness” (i.e. malleability) in branding (or what we refer to in people as “character”), as well as in communication and design.
Have we been so concerned with flexibly and adaptability in our communications culture that we’ve willingly traded a rigid old-growth forest of ideas for swamp of reed grass opinions, which collectively support no weight, but instead comfort us with the assurance that a single blade never need break under the weight of a new or better idea, but rather bend with compromise and wither and die quietly?
Probably a longer blog post…Reblogged from &c..
July 28, 2009, 4:44pm Comments and Permalink
