“Even if it is true that the average man seems most comfortable with the commonplace and familiar, it is equally true that catering to bad taste, which we so readily attribute to the average reader, merely perpetuates that mediocrity and denies the reader one of the most easily accessible means for aesthetic development and eventual enjoyment.”
— Paul Rand, Thoughts on Design
Rand makes a succinct argument for good design, even if the “market” doesn’t appear to demand it.
October 06, 2009, 11:03am Comments and Permalink
